Copywriting is always based on discussed details regarding content, scope, format, style and target group. A new text should always be created when you want to bring something new about yourself or your company, e.g. new products, services or services to the outside world or inform your customers about other news and events. For me, texts are not abstract quantities or mere objects in which information is transported, but living entities that have an inner life and in their dynamics and diversity contain diverse images, ideas, emotions, colours and sounds that are meant to reach people and have an effect on them.
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